Pixeled Eggs 2023-24 B Corp impact
Our B Corp impact, achievements and improvements in 2023-24.
Published at our certification anniversary, our 2023 B Corp Impact Report highlights our achievements and values, and demonstrates way we use business as a force for good.
With a focus on improvements, we continue to review and strengthen our business practices and consider our impact on people and the planet at every step. We work with a genuine intention of contributing to a better world.
We’re looking forward to our third year as a B Corp agency and to recertifying in 2025.
We’re proud to be part of a growing community of 2,000 change-making businesses in the UK. We’ve also enjoyed getting to know many of the B Corps in this group, growing our list of purpose-driven clients and connecting with our peers and fellow agencies in the community.
2023 B Corp impact report highlights
In 2023-24 we achieved the following highlights and business improvements:
- The introduction of Community Engagement Time with the individuals from the team spending 44 hours supporting charities and causes that resonate with them
- Our creative team supported a number of university challenges and activities, from the #UXathon with Loughborough University and Loughborough School of Design to presentations and workshops on ethical design and the importance of storytelling in UX and Design
- We changed our bank. Using the bank.green website, we moved our money to a bank that doesn’t invest in projects that harm our planet or fossil fuels
- We became members of the Better Business Act, as well as pledges and groups such as Marketing Declares and Clean Creatives
- We champion digital sustainability by producing practical guides for website sustainability, supporting talks, and appearing on podcasts to promote a better understanding of the need for change in our industry, with practical tips on how to get there
- We partnered with the Charity Digital Skills Report, a benchmark for charities’ digital skills, attitudes and behaviours
- We produced a guide to the BHive for the B Corp community and celebration of 50k B Hive users, with tips and quick links to make the most of the BHive.
As an organisation, our commitment to being a B Corp is not about the benefit to shareholders but to all stakeholders. We focus our impact and efforts on the five B Corp Impact Areas: Governance, Workers, Community, Clients and Environment.